GROCERY (with NEW50)

GROCERY is a Hong Kong-based apparel brand that was founded in 2018 with the aim of creating essential products for its community. The brand is dedicated to producing high-quality, timeless pieces that feature brand signatures including: heavy-weight fabrics, washed finishing, unique silhouettes and the iconic “invoice” label. In addition to its core offerings, GROCERY has collaborated with a diverse range of creatives, brands, and communities on special projects – including collaborations with artist Adam Lister, CASETiFY, ICECREAM, Timberland, and Hong Kong-based Eastern Sports Club, among others.

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GROCERY is a Hong Kong-based apparel brand that was founded in 2018 with the aim of creating essential products for its community. The brand is dedicated to producing high-quality, timeless pieces that feature brand signatures including: heavy-weight fabrics, washed finishing, unique silhouettes and the iconic “invoice” label. In addition to its core offerings, GROCERY has collaborated with a diverse range of creatives, brands, and communities on special projects – including collaborations with artist Adam Lister, CASETiFY, ICECREAM, Timberland, and Hong Kong-based Eastern Sports Club, among others.

Graphics

Basics Program

Process: Washed

Featured: Invoice