Garden x GROCERY | Aim Higher Club

Garden x GROCERY｜Aim Higher Club is Garden's first apparel collaboration, released alongside "Grandpa G's Factory Tour" at Langham Place as the Hong Kong bakery approaches its hundredth year. GROCERY's half of the three-way project works from Garden's packaging rather than around it: the Patch Short Sleeve Pocket Shirt rebuilds the Life Bread blue-and-white check as a chest pocket, while the Life Bread Invoice Tee folds the wrapper into the brand's own receipt label. Washed graphic boxy tees carry the Lemon Puff artwork, the Archive Logo and a Mega Invoice print, each keeping Garden's original wording intact rather than redrawing it, and a Classic Logo Two Tone Washed Cap in cream closes the GROCERY side. Aim Higher Club took the sportswear half, bringing a windbreaker and shorts set in the same check. Nearly a century of shared memory, put back into daily wear.