Grocery x No Boo No Life
The GROCERY x No Boo No Life collection is the brand's first Human and Fur Buddy set, made with a Hong Kong pet food company that has built its recipes around Chinese herbal ingredients and quality meat since 2019. The premise is straightforward: companionship is an everyday essential, so both halves of the household get the same hoodie. The Human version is cut from 450GSM heavyweight washed cotton; the Fur Buddy version uses a lighter washed fabric with stretch, so it moves the way an animal actually moves. Both carry a 3M reflective logo at the back for night walks and the GROCERY invoice detail at the hood, and pet sizing runs XXS to XL, covering cats through to large dogs. Essentials for everyone has always been the line — this is the version of it that walks on four legs.
