Lookbook

The FW23 "Drop 1" collection features the all-new light washed jeans and a carefully curated selection of Fall/Winter essentials designed to keep you effortlessly cool in the breezy weather.

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The iconic character featured in this project is Disney's beloved Donald Duck, who suits up in the signature green sailor uniform and hat of the Star Ferry to commemorate its 125th anniversary and GROCERY's 5th anniversary. The collection includes unique washed T-shirts and merchandise, taking everyone back to a world full of wonder and childlike fun.

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The SS23 "Drop 2" capsule collection features multiple washed process t-shirt in unique colorways and a series of graphic tees.

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GROCERY and Timberland joined forces to celebrate Timberland's 50th Anniversary. We revamped GROCERY's signature sock pack 3.0 by incorporating Timberland's "Built for the bold" logo. Our lookbook showcases the perfect pairing of GROCERY's clothing items with the iconic Timberland 3-Eye Lug Handsewn Boat Shoe for effortlessly stylish outfits. Embrace boldness and timeless style with this exclusive collaboration.

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Our FW22 "Drop 2" collection offers a variety of items such as long sleeve t-shirts, sweaters, hoodies and cargo pants.

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Introducing SS23 "Drop 1" collection, featuring our City Boy style garments with signature washed process. Explore oversized t-shirts and worker shorts that embody contemporary fashion. Experience unmatched quality and urban-inspired aesthetics.

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Our FW22 "Drop 1" collection is thoughtfully curated for the fall season in Hong Kong, offering a variety of items such as t-shirts, shorts, and oversized shirts. Designed with both breathability and warmth in mind, these pieces are perfect for navigating the transitional weather.

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The SS22 collection offers a range of items including t-shirts, sweaters, and chino pants, all featuring our signature oversized cutting and washed process.

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GROCERY collaborated with legendary anime character Creamy Mami, taking everyone on a nostalgic journey back to the 80s. In this project, we have infused the elements of Creamy Mami artwork into GROCERY's clothing, reinterpreting the classic pieces with GROCERY's design aesthetics, making Creamy Mami a trendy icon once again.

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GROCERY teamed up with Wingstreet, a new chicken wing brand, to create a "Pre-sauced Invoice Tee." Now wing lovers can enjoy their chicken wings without worrying about getting their t-shirts dirty.

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GROCERY and Needless have once again collaborated to create a series of autumn/winter items that blend street fashion and traditional culture. With the motto "Go with Tradition, Break with Tradition," we have created the latest collaborative collection, combined with our brand's expertise in washing techniques and oversized silhouettes.

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This collaboration between GROCERY and Needless integrates traditional culture into street fashion culture, interpreted from the perspective of our brand. We have incorporated our expertise in INVOICE TEE and the washing process, blending it with Needless' unique cultural concept.

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