Grocery x Banh Mi Nem

The GROCERY x Banh Mi Nem collection came out of a Saigon-style sandwich counter making its first move off Hong Kong Island, and treats clothing as the place where Vietnamese street food and Hong Kong streetwear meet. Hong Kong tattoo artist Mr Koo drew the You Got Taste graphic that anchors the capsule, a line-drawn nod to the ritual of ordering, waiting and eating standing up. It lands on an oversized tee in white, cut with a chest pocket carrying the collab logo, and on a deconstructed six-panel two-tone cap in cream and navy with the graphic worked in embroidery. Both pieces were made to be worn at the counter rather than kept away from it. In either city, taste is something you queue for.