Lookbook

GROCERY and Needless have joined forces for the fourth time to create a joint collection, which continues to deepen the theme of ‘Street X Tradition’, with a total of seven new items based on the idea of ‘Go with Tradition, Break with Tradition"

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GROCERY is thrilled to announce an official partnership with the beloved Japanese cartoon giant Sanrio to commemorate the iconic character Hello Kitty's 50th anniversary. This collaboration features a delightful collection of 16 special edition products that are sure to delight Hello Kitty fans!

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GROCERY has joined forces with the renowned streetwear brand SCENE by ICEFIRE to introduce an exclusive collaboration collection that pays homage to the timeless appeal of college fashion and the nostalgic charm of vintage workwear.

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GROCERY x Adam Lister has expanded its collaboration series with the renowned tech accessories brand CASETiFY to introduce a collection of limited edition washed t-shirts and tech accessories. These unique pieces are inspired by basketball legends and showcase Adam's distinctive pixelated art style.

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GROCERY has teamed up with iconic streetwear imprint ICECREAM for a collaboration series. Referencing ICECREAM’s connection to street and skate style, the release features an array of striking and unique everyday wares!

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The SS24 "Drop 1" collection showcases various materials, colors, and washed fabrics to create unique everyday pieces that elevate your look.

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The collaboration with Crew Cut showcases their meticulous approach to workwear, emphasizing both aesthetics and durability. Recognizing the need for work garments that can withstand daily use and frequent washing, we partnered with GROCERY to create a durable and stylish washable collection. The shared goal of both brands is to ensure customers look sharp and clean every day. The iconic Crew Cut logo, designed by renowned illustrator Nagaba Yū @kaerusensei, features three male heads representing different styles.

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Introducing Gro. By RC as the debut Gro. By Collection. With nearly 15 years of experience in fashion, Ronnie Chan brings his distinctive personal style to our inaugural collaboration. Renowned for his recognizable fashion sense and influence in the streetwear community, Ronnie's creative vision shines through in this debut collection. Featuring a washed t-shirt, a distressed logo t-shirt, stained light wash jeans, a fleece button-up pullover, and a check shirt, this collection embodies his unique flair and showcases the perfect fusion of GROCERY's aesthetic and Ronnie's streetwear-inspired passion.

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GROCERY partnered with Needless to conclude our 5th Anniversary. The collection includes a series of autumn/winter items that blend street fashion and traditional culture. Continuing the collaboration motto "Go with Tradition, Break with Tradition," we have created the latest collaborative collection with our brand's expertise in washing techniques and oversized silhouettes.

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The collection features a bowling shirt crafted by Footloose Tycoon, renowned for their commitment to high-quality craftsmanship., while GROCERY has contributed a unique washed long top, showcasing our expertise in innovative washing techniques. This collaboration has allowed us to push the boundaries of design and craftsmanship, bringing together the best of both brands. We are proud to present this collection, which represents a fusion of our distinct styles and techniques.

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The FW23 "Drop 1" collection features the all-new light washed jeans and a carefully curated selection of Fall/Winter essentials designed to keep you effortlessly cool in the breezy weather.

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The iconic character featured in this project is Disney's beloved Donald Duck, who suits up in the signature green sailor uniform and hat of the Star Ferry to commemorate its 125th anniversary and GROCERY's 5th anniversary. The collection includes unique washed T-shirts and merchandise, taking everyone back to a world full of wonder and childlike fun.

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The SS23 "Drop 2" capsule collection features multiple washed process t-shirt in unique colorways and a series of graphic tees.

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GROCERY and Timberland joined forces to celebrate Timberland's 50th Anniversary. We revamped GROCERY's signature sock pack 3.0 by incorporating Timberland's "Built for the bold" logo. Our lookbook showcases the perfect pairing of GROCERY's clothing items with the iconic Timberland 3-Eye Lug Handsewn Boat Shoe for effortlessly stylish outfits. Embrace boldness and timeless style with this exclusive collaboration.

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Our FW22 "Drop 2" collection offers a variety of items such as long sleeve t-shirts, sweaters, hoodies and cargo pants.

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Introducing SS23 "Drop 1" collection, featuring our City Boy style garments with signature washed process. Explore oversized t-shirts and worker shorts that embody contemporary fashion. Experience unmatched quality and urban-inspired aesthetics.

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Our FW22 "Drop 1" collection is thoughtfully curated for the fall season in Hong Kong, offering a variety of items such as t-shirts, shorts, and oversized shirts. Designed with both breathability and warmth in mind, these pieces are perfect for navigating the transitional weather.

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The SS22 collection offers a range of items including t-shirts, sweaters, and chino pants, all featuring our signature oversized cutting and washed process.

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GROCERY collaborated with legendary anime character Creamy Mami, taking everyone on a nostalgic journey back to the 80s. In this project, we have infused the elements of Creamy Mami artwork into GROCERY's clothing, reinterpreting the classic pieces with GROCERY's design aesthetics, making Creamy Mami a trendy icon once again.

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GROCERY teamed up with Wingstreet, a new chicken wing brand, to create a "Pre-sauced Invoice Tee." Now wing lovers can enjoy their chicken wings without worrying about getting their t-shirts dirty.

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GROCERY and Needless have once again collaborated to create a series of autumn/winter items that blend street fashion and traditional culture. With the motto "Go with Tradition, Break with Tradition," we have created the latest collaborative collection, combined with our brand's expertise in washing techniques and oversized silhouettes.

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This collaboration between GROCERY and Needless integrates traditional culture into street fashion culture, interpreted from the perspective of our brand. We have incorporated our expertise in INVOICE TEE and the washing process, blending it with Needless' unique cultural concept.

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