GROCERY x Needless FW24

The GROCERY x Needless collection continues the ongoing collaboration between the two brands, merging streetwear sensibility with traditional Chinese culture. Centered on the theme “Go with Tradition, Break with Tradition”, the latest drop reimagines classic silhouettes with new colorways and introduces standout pieces like the KUNG FU HOODED PARKA—crafted from durable, water-resistant nylon and detailed with Chinese-style frog button closures, embroidered branding, and 3M reflective elements for both function and flair. The capsule features seven thoughtfully designed garments including graphic-washed tees, photo print long sleeves inspired by lion dance aesthetics, and a 420GSM heavyweight sweatshirt with a tonal lion crest logo—designed for everyday wear with cultural nuance. Each piece fuses symbolic heritage with a forward-thinking streetwear edge, embodying the shared design ethos of both brands: not just preserving tradition, but elevating it.