Essential Gear based in Hong Kong

GROCERY is a Hong Kong-based brand founded in 2018, creating accessible essentials for the community. Known for our garment-washing techniques, we craft everyday pieces with a distinct vintage feel and lived-in character.

OUR STORY

GROCERY was built on the idea of creating daily essentials that go beyond trends — pieces that feel familiar, but elevated. Inspired by the rhythm of our city and the people who shape it, we design premium basics that reflect comfort, creativity, and connection.

What we make is simple, but never ordinary. We believe clothing is a shared language — and GROCERY is a space where that language can grow. Through collaborations, community, and conscious design, we offer more than just clothes.

We offer Essentials for Everyone.

Our Store

Located in Langham Place, Mong Kok — GROCERY’s community store is a space that brings people together. Inspired by our love for community and everyday essentials, the store features a curated selection of premium basics, oversized fits, and daily wear, alongside carefully selected local brands. A gathering point for creativity and connection, GROCERY Langham is where our community finds inspiration, expression, and quality essentials.

Visit us
  • Basics Program

    Elevated basics designed for daily wear. Featuring heavyweight cotton, boxy silhouettes, and tonal colorways.

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  • invoice tee

    Our signature 300GSM oversized tee. The perfect balance of structure, comfort, and durability.

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  • Process: Washed

    Our unique distressed and vintage look.

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