Grocery x Mr. Men Studio

The GROCERY x Mr. Men Studio collection is the second chapter of a partnership that began in 2022, and it exists because parents kept saying the same thing: they had finally found matching family pieces they would actually wear. Three graphics reinterpret the characters in watercolour, pastel and sketch, each printed on GROCERY's oversized tee in white, grey and washed black, and each finished with a co-branded Mr. Men Studio invoice tag. Sizing runs F through 04 for adults and 100 to 140 for kids, so a whole family can dress from a single print. Around the apparel sit plush keychains across the Mr. Men and Little Miss roster, collectible cards and a capsule-toy machine. The lookbook was shot with three different families, one for each print, which is the entire point of a collection like this.